Jun 28, 2021
Are you an entrepreneur who is from a Western country but has recently decided to enter the Chinese market? Are you eager to do business in China but knows nothing about the how-to’s? Do you want to know how you can be successful in entering China and its unique market? Listen as our guest for today guides you towards your dream success.
Jean-Yves Laguillez is an authentic China expert. He is a C-level Executive, has a very strong experience in developing businesses, marketing strategy, and sales strategy, and has been leading companies in China and the Asia zone for 10 years.
In this episode, Jean-Yves talks about the Chinese market and its difference from the Western ones. Here, he shares the importance of knowing your audience and the right marketing strategy to use in relation with the ineffectiveness of Western approaches on succeeding in a Chinese-based business.
What you will learn from this episode:
“You cannot succeed in China with a western approach.”
– Jean-Yves Laguillez
Topics Covered:
01:43 – Jean-Yves describes his ideal clients.
02:34 – Problems he solves for his clients: Educating customers on their specific channel marketing strategy that they need to define and implement to succeed.
04:00 – The typical symptoms: Being disappointed on the investments’ returns, not knowing the audience, and going too fast on traditional e-commerce platforms.
05:03 – The mistakes: Copying the western strategy.
06:23 – Jean-Yves’ valuable free action: Think first about their entry or strategy and their management level.
07:12 – Jean-Yves’ Valuable Free Resource: Visit https://emotiondigital.fr to access free coaching calls and webinars on the basics of China market.
07:41 – The most impactful book/concept/program/talk: Webinars that explain how to enter China market.
08:14 – Question that he should have been asked: “What advice would you give from your personal experience in China to develop a business?”
Key Takeaways:
“You cannot succeed in China with a western approach.” – Jean-Yves Laguillez
“In China, it is very important to think more like a Chinese.” – Jean-Yves Laguillez
“You need to act fast to be successful in China because China’s speed is seven times about Western speed. In China, every day is another day, so you really need to adapt all the time.” – Jean-Yves Laguillez
“You cannot run a business from your own country without eyes in China.” – Jean-Yves Laguillez
People / Resources Mentioned:
Ways to Connect with Jean-Yves Laguillez:
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