Sep 15, 2020
Are you someone struggling to make an impact on your audience? Is it difficult for you to communicate your ideas and thoughts to the public?
Understanding the way you tell and speak out your story and ideas to your audience is as important as knowing what your story is all about. Having charisma, and knowing how to communicate your message can have a great impact on how your audience receives your message. Value the way you speak your message because you’ll never know how much your story can inspire others. Bring charisma into your talk!
Larry Schuster is a speech coach for TEDx for executives and entrepreneurs. He is also the founder of The Storytelling Company, a Shanghai-based company.
In this episode, Larry discusses the impact of having charisma in speaking to your audience, and the increase of influence that your speech can have. He also shares that the value of how you speak is at least the same as the value of your message.
What you will learn from this episode:
“I found that in public speaking if you want an amazing speech, the journey to charisma is also a bunch of little nothings.”
- Larry Schuster
Topics Covered:
01:55 - Larry defines his ideal clients
03:05 - The main problem Larry helps solve for his clients: Little to no impact when speaking to their audience
04:43 - Understanding stories and changing your behavior: how changing your behavior and the way you tell your stories is important and can increase the impact on your audience
05:40 - Senior executives want to sound like most other speakers, but understanding the value of charisma in speaking can help you influence your audience and become better at speaking
06:40 - Larry’s Valuable Free Action: “Well, when people go to our website, our landing page, as you call it, there'll be an assessment waiting for them that will determine what are their weaknesses, what are their strengths, it may be that they have trouble with creating an idea that's unbelievable, that's amazing or they'll find that they're very flat and the list as you know, goes on and on.”
07:19 - Larry’s Valuable Free Resource: https://www.ted.com/talks
07:50 - Concept Alert: https://www.ted.com/talks
08:26 - Question asked to Larry: Can I give you one example of a problem I solved for an executive, for a senior executive, exactly who I'm hoping to reach with this?
Key Takeaways:
“No idea, there's no speech.” - Larry Schuster
“Why not be unforgettable in how you say it? You deserve it. Your audience expects it, and your compelling idea definitely is worth it.” - Larry Schuster
“After all, storytelling is 22 times more memorable than facts. If you want to change behavior, stories are the way to do it. And very often, the speakers, the executives, they need to change behavior. That's it.” - Larry Schuster
People / Resources Mentioned:
Ways to Connect with Larry Schuster:
Ways to Connect with Howard Whiteson: